AVP for Strategic Engagement
Roles and Responsibilities
The AVP for Strategic Engagement tracks the social media engagement of UXS social media platforms and creates engaging content to effectively advertise UXS initiatives. They shall execute the following tasks: 1. Oversees the management of the overall blast calendar across different platforms, for promotional materials across different events and initiatives. 2. Leverages on social media insights to make data-driven decisions for marketing strategies. 3. Ensures that the content and copies of promotional materials and captions are in line with the voice and brand guidelines of the organization.